Our process

With decades of experience and a proven process, we guide you through every phase of product development—from initial idea to finished formulation.

OUR APPROACH

Supporting you every step of the way

Our team is equipped to support you through conceptualization, R&D, testing and quality assurance, filling and shipping, and providing marketing insights to help educate your shoppers.

Innovation & Ideation

We get the creative juices flowing by discussing your brand values and product concepts. Then a brief is developed to help our team get started.

Development

Here is where the magic happens. Using your brief as a roadmap, our R&D lab starts mixing potions and testing formulas to find what works.

Manufacturing

Finally, we bring your vision to life in the form of a product that wins over retailers and customers alike. On time. In full.

Innovation & Ideation

We get the creative juices flowing by discussing your brand values and product concepts. Then a brief is developed to help our team get started.

Development

Here is where the magic happens. Using your brief as a roadmap, our R&D lab starts mixing potions and testing formulas to find what works.

Manufacturing

Finally, we bring your vision to life in the form of a product that wins over retailers and customers alike. On time. In full.

Base Library

If you’re not sure where to start, our base library is for you. Our Product Innovation Team has created an extensive collection of formulas designed to give you a starting point for development. After selecting a texture and format you like, you can add your own unique ingredient heroes and fragrances to differentiate your product through storytelling.

Utilizing our base library is the fastest way from idea to market because our bases have been fully vetted, tested, and scaled up, making them more predictable. A full battery of testing and piloting is still required, but time is saved during the iterative process at the beginning of development.

Tech Transfer

If you already have a formula you love, we can help get that formula into (and onto) the hands of your consumer. Whether you formulate your products in-house or use a third-party lab for your formulation work, all you need to do is send us the mixing instructions, and we will scale up your approved formula.

Custom Development

If we don’t have a base that meets your vision or you are looking to further differentiate your formula, we also offer custom formulation using our in-house team of cosmetic chemists.

This path is often best for brands that have very specific aesthetic, textural, and efficacy goals. Custom formulation takes time and can be less predictable, but can yield some of the most unique formulas.